Bringing Brand Stories to Life

A look at recent brand activations, events, and campaigns where craftsmanship met experience — blending live calligraphy, engraving and hot foiling across NYC, New Jersey & beyond.

 
 
Riha engraving mirrored compacts during Orebella fragrance pop-up event in NYC’s West Village. live beauty brand personalization, nyc calligrapher, nyc calligraphy, nj calligrapher, live on-site activation, hand engraving nyc, new york calligrapher

Orebella by Bella Hadid — NYC Pop-Up

For Orebella’s highly anticipated fragrance pop-up in the West Village, guests were treated to a personalized experience featuring live mirror engraving. Each compact was hand-etched on-site, creating a bespoke keepsake to complement the brand’s ethereal aesthetic. This luxury beauty activation beautifully showcased the artistry of live engraving in NYC and the power of on-site personalization to elevate modern brand storytelling.

Fossil x Nick Jonas — Soho Diner, NYC

Partnering with Fossil for their exclusive collaboration with Nick Jonas, Lettered By Riha offered custom engraving on watch case backs and ring watches during a pop-up at Soho Diner. Guests received personalized pieces in real time, transforming each Fossil accessory into a meaningful, one-of-a-kind keepsake. It was an elevated brand moment that brought personalization to the forefront, turning a product launch into an interactive experience.

Engraved Fossil watch customized on-site by Lettered By Riha during the Fossil x Nick Jonas pop-up event at Soho Diner in New York City — live luxury brand personalization and engraving experience, nyc calligrapher, nyc calligraphy hand engraving nyc
nyc calligrapher, live hot-foiling journals for guests fo MZ Wallace back-to-school event at SoHo store in New York City, luxury brand activation, new york calligrapher, new york calligraphy, live calligraphy nyc, hand engraving nyc leather foiling

MZ Wallace — Back-to-School Event, SoHo NYC

At MZ Wallace’s SoHo flagship store, Lettered By Riha joined guests for a lively back-to-school event featuring live hot-foiling on journals. Shoppers were invited to choose from a beautiful selection of colorful leather notebooks — from soft beige to vibrant red and blue — and have their names or initials foiled on-site. Between coffee, bagels, and shopping, guests enjoyed watching the personalization process come to life, creating meaningful keepsakes for both kids and adults alike. The collaboration beautifully reflected MZ Wallace’s vision for meaningful brand experiences — where luxury retail personalization and creative partnerships come together to leave a lasting impression.